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Acer
Managed all the PR activity for the Acer America and global Acer, Inc. account for three years, focusing on changing the company’s image from a “me too” Taiwanese OEM to a formidable player in the American PC market.
www.acer.com/
Industry tags: Consumer Electronics/Hardware
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AllBusiness
www.allbusiness.com/
Industry tags: Small Business/B2B
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American Express
Served as an extension of the in-house corporate communications team in New York, helping with communications strategy and conducting media relations for AMEX’s B2B program.
www.americanexpress.com
Industry tags: Consumer Software/Services
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Archos
From the world’s first portable video player to wireless handheld entertainment devices, Concept managed all North American PR for this multinational consumer electronics leader for more than five years.
www.archos.com/
Industry tags: Digital Music and Video, Consumer Electronics/Hardware
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Australian Trade Commission
Worked with the Australian consulate based in San Francisco for two years to build awareness of up-and-coming start-ups from Australia looking for market share and funding in the U.S.
www.austrade.gov.au/
Industry tags: Small Business/B2B
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DivX
Instrumental in re-positioning DivX away from its "bad boy" image to a viable and successful entity. Significantly raised visibility for the executives, products and company with feature stories in the New York Times, Hollywood Reporter and others, which contributed to a successful IPO.
www.divx.com/
Industry tags: Digital Music and Video
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topDXG USA - The Digital Camera Company
Recognizing our expertise in consumer electronics publicity, DXG USA turned to Concept as agency of record for its fashionable and price-competitive high-definition digital camcorders.
www.dxgusa.com
Industry tags: digital camera, camcorders, high-definition
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Entriq
www.entriq.com/
Industry tags: Digital Music and Video
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Expedia.com
Launched Expedia.com and managed PR program at the time when online travel was considered a threat to the travel industry. Balanced both an aggressive consumer PR campaign with issues management to promote the service and educate the industry.
www.expedia.com
Industry tags: Travel
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topEyespot
Launched the first online video community to provide a simple way to edit, mix and publish mobile videos.ハAggressive media relations campaign led to coverage in the New York Times, Hollywood Reporter and others.
www.eyespot.com/
Industry tags: Digital Music and Video, Social Networking
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topFrame Free Technologies
www.framefree.com
Industry tags: Digital Music and Video
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topFreeworks.com
www.freeworks.com
Industry tags: Small Business/B2B
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topGracenote
Agency of record since February 2006, building awareness of the company and its broad set product and service offerings and partnerships in all of the sectors it plays in - digital entertainment, automotive, mobile, and consumer electronics.
www.gracenote.com
Industry tags: Digital Music and Video, Mobile Entertainment, Automotive
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topHomePages
Worked with B2B real estate services firm HouseValues to introduce its first consumer service. Arranged and conducted press tour to meet reporters at the Wall Street Journal, Associated Press, Business 2.0, Fast Company, Good Housekeeping, PC Magazine, and others.
www.homepages.com
Industry tags: Real Estate
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topIntava
Working with the company’s CEO to develop and tell the Intava story. Focused on raising the company’s profile in the national retail and marketing trades as the interactive signage company expands its customers and product base.
www.intava.com
Industry tags: Retail, Enterprise Systems
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topIntel
Worked with the in-house corporate communications team to build awareness for the annual Intel International Science and Engineering Fair, resulting in broadcast and print coverage that positioned Intel as an innovative and community-oriented company.
www.intel.com
Industry tags: Consumer Software/Services
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topIntershop
www.intershop.com
Industry tags: Enterprise Systems
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topIntuit
Our work with Intuit spans from serving on a team that managed all of the company’s product PR, to launching Quicken Financial Planner and Quicken.com, to heading up analyst relations as part of the in-house corporate communications department.
www.intuit.com
Industry tags: Consumer Software/Services
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topIsilon Systems
Launched this enterprise storage start-up and gained an early position as a “company to watch” in storage for digital media content. Developed company’s initial messaging, story, materials, press tours and secured positive and consistent coverage for several years.
www.isilon.com
Industry tags: Digital Music and Video, Enterprise Systems
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topMetro Hi Speed
www.metrohispeed.com
Industry tags: Small Business/B2B
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topMetroLyrics
The leading lyrics site in the world, MetroLyrics was also the first existing lyrics site to provide authorized content through a partnership with Gracenote, a C2 client. Based in British Columbia, MetroLyrics made strides with U.S. and Canadian media under the guidance of C2.
www.metrolyrics.com
Industry tags: Lyrics, digital music
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topMicrosoft
Oversaw the team and PR launch for MSN.com, Expedia, CarPoint, HomeAdvisor and all properties across the MSN network in the late 1990s. Led the PR team for Windows Media Player, including managing product reviews, business and consumer press relations, and analyst program.
www.microsoft.com
Industry tags: Digital Music and Video
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topMoviso
Positioned Moviso (PWS at the time) as the leader in the mobile media products and services. PR efforts resulted in Moviso being perceived as a major player in the industry, and the company was acquired 1 ½ years later by InfoSpace Mobile.
www.moviso.com
Industry tags: Mobile Entertainment
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topMOD Systems
Concept is the agency of record for MOD Systems as they launch the world's first digital entertainment download solution to SD memory cards in retail and other out-of-home locations.
www.modsystems.com
Industry tags: Digital Media/B2B
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topMusicmatch
Spent four years managing both the internal PR team and external media and analyst relations program - from the introduction of the first music subscription service all the way through the company’s acquisition by Yahoo!
www.musicmatch.com
Industry tags: Digital Music and Video
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topNetpulse
www.netpulse.com
Industry tags: Consumer Software/Services
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topPay Cycle
www.paycycle.com
Industry tags: Small Business/B2B
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topPopStation.com
Popstation is an online community record label where anyone with an Internet connection and a microphone can record a Popstation original song and compete for a chance to win a record deal. Popstation has enlisted Concept team members for our extensive experience in the digital entertainment industry and consumer media relations to drive the national launch of the company.
www.popstation.com
Industry tags: Digital Media/Music
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topPraized Media
Launched this start-up, the first distributed local search platform designed for bloggers and social media publishers, to the public in July of 2008. Managed all media relations and writing for this Red Herring 100 company based out of Montreal.
www.praized.com
Industry tags: Social media, social networking, search
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topQuantum
www.quantum.com
Industry tags: Enterprise Systems
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topRed Room
www.redroom.com
Industry tags: Social Networking, Consumer Software/Services
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RunRev
Concept is the agency of record for Runtime Revolution, helping the company develop the most effective message, relationships and awareness to drive visibility to their unmatched cross-platform application development environment. After just a few months, Concept developed the social media strategy and planned and executed the company's most successful product launch in its history, driving a 10-fold increase in sales and Website traffic following its most recent product suite release.
www.runrev.com/
Industry tags: Software, Apps, Development
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topSheraton Hotels & Resorts
www.sheraton.com
Industry tags: Travel
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topStarbucks Coffee
Conducted an extensive consumer television and radio campaign to introduce a suite of new holiday blends and promotions, garnering coverage on every major radio station and TV network in the Bay Area.
www.starbucks.com
Industry tags: Retail
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topSymantec
www.symantec.com
Industry tags: Consumer Software/Services
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topTranspera
Concept is the agency of record for this up-and-coming mobile video company founded by Frank Barbieri. The company was featured in Mobile Entertainment, NewTeeVee and TVWeek in its first two weeks with Concept.
http://www.transpera.com/
Industry tags: Mobile Entertainment
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topTravelPost.com
Launched the company in 2005 into the crowded travel review space and were instrumental in the company making a name for itself in the travel trades and consumer media through creative consumer PR campaigns. It was bought in 2007 by SideStep.
www.travelpost.com
Industry tags: Travel
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topTripIt
Catapulted this start-up company into the online travel services scene through coverage in the likes of the New York Times, Newsweek, Associated Press, Los Angeles Times, MSNBC, Smarter Travel, Entrepreneur, GigaOm and TechCrunch - all within a month of launch.
www.tripit.com
Industry tags: Social Networking, Travel
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topUnify2
With a team of Unified Communications experts from Microsoft, Unify2 turned to Concept Communications as agency of record to launch the consulting firm into the right media outlets, events, and blogs at a time when UC builds as one of the hottest enterprise technology trends.
www.unifysquare.com
Industry tags: Unified Communications, Microsoft Office Communications Server
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topUptake
Provided strategic counsel and managed media outreach campaigns for the private and public beta launches of this travel search engine start-up. Secured high-profile coverage on sites such as TechCrunch, VentureBeat, paidContent.org, GigaOm, CNET, and Jupiter Research.
http://www.uptake.com/
Industry tags: Travel
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topWaikiki-Oahu Visitor’s Bureau
www.visit-oahu.com
Industry tags: Travel
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topZannel
Launched the company's mobile video sharing application and developed messaging that differentiated Zannel from the pack. PR program resulted in coverage in influential blogs such as Mashable and GigaOM, as well as consistent coverage in trade publications.
www.zannel.com
Industry tags: Social Networking, Mobile Entertainment
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