Discover Technology Redefines Music Recommendations and Lets Consumers Build Their Own Music Channels Based on Mood, Tempo, Genre and Origin
LAS VEGAS, Nev. — Consumer Electronics Show (CES) — Jan. 6, 2011 —Gracenote® today announced the next generation of its Discover™ music recommendation technology, which will feature the use of sonic attributes such as Mood and Tempo and music descriptors like Genre, Origin, Era and Artist Type, to deliver smarter, more relevant track, artist and album recommendations as well as enable customers to offer personalized, one-touch Music Channels. The technology will allow music services to deliver a personal music experience for consumers when and where they want it, from mobile phones, tablets and media players to the desktop, connected televisions and other home digital entertainment device
Android Users Can Celebrate the Holidays by Identifying Songs and Discovering Related Information Instantly
EMERYVILLE, Calif. – Dec. 22, 2010 – Just in time for the holidays, Gravity Mobile, a wholly owned subsidiary of Gracenote®, today announced its popular MusicID® with Lyrics music recognition and discovery app is now available for the Android platform in the U.S. for $2.99.
We at Concept Communications have attended CES for more than a decade with our clients, and each year we try to hone our communications with the media to ensure that you and our teams have a successful show. We want to make your jobs easier!
We are taking a very quick poll on how you, the media, like to receive and discuss news before and during CES.
For every response we receive, Concept Communications will donate $5 to Computers for Youth, an organization dedicated to improving technology resources available to low income school children.
Thank you for taking a minute out of your busy day to participate!
New Android Client from Gracenote Brings Mobile Entertainment to the Next Level for Acer Stream Users
EMERYVILLE, Calif. — Oct. 5, 2010 —Gracenote® today announced it will provide entertainment management solutions for next-generation smartphones from Acer, the number-two notebook and PC vendor globally and a recognized trendsetter in computing and mobility. Bringing the power of the desktop to the handset, Gracenote’s new Mobile Client for Android will now allow Acer Stream handset users to easily identify songs, view licensed album cover art and have an overall enhanced mobile digital entertainment experience.
I came across a great HubSpot blog post today by Diana Freedman that every good marketer needs to read and consider when developing their next online campaign. A call-to-action (CTA) is the critical element of any online promotion that often times gets thrown in at the end of the planning and design phases, simply because its a checklist item. Don’t just settle on “contact us” and call it a day – the call-to-action is one of the single most important elements that is going to determine if you create a positive, desired reaction by your prospective consumer.
Happy reading!
5 Signs Your Call-to-Action Needs a Makeover
By: Diana Freedman
A call-to-action (CTA) is an image or text that tells your readers what action they should be taking next on your site. Hopefully your calls-to-action lead to landing pages where you will collect your visitors’ contact information in exchange for some sort of offer that will benefit them. So an effective CTA equals more leads and conversions for you!
Unfortunately, there are many wrong ways to create a CTA (including a complete lack of an actual CTA). Here are a few ways you can tell that you need to makeover your site’s CTAs.
1. Your Landing Pages Aren’t Getting Traffic
One of the most obvious signs that you need to rethink your CTAs is that you’re not getting traffic to your landing pages even though your site overall is getting decent traffic. This may be because your offer and corresponding CTA don’t answer the crucial question your visitors want to know: “What’s in it for me?” One of the weakest calls to action is “Contact Us.” You want to be sure that you’re offering something that visitors are willing to exchange their contact info for.
Also make sure that your CTA is clickable. Many times I’ve seen a great offer on the page that either isn’t a link or is a broken link.
2. You’re Not Getting Leads
A lack of leads is another obvious sign that your CTAs need an overhaul, and is also tied to the fact that you need a compelling offer. But you also want to be sure that your CTA accurately matches the offer. Don’t overpromise on the CTA in hopes of increasing your click-through rate! If your readers click the CTA and reach a landing page where the offer doesn’t match up, they’ll navigate away from the page instead of filling out the form. So it’s also important that you follow landing page best practices to ensure that your landing page matches the CTA and offer
3. Your visitors have to dig to find a CTA
I often see the only CTA hidden away on a single child page that takes three clicks to get to. That means that if your site gets 300 visitors per day, that’s 300 lost opportunities to get leads (minus however many actually navigated or Google-searched to that exact page the CTA lives on). There’s nothing wrong with having your primary call to action right on your homepage. In fact, there should be a primary and secondary CTA on nearly every one of your website pages.
4. Your CTA Is Below the Fold
People are lazy. It’s the truth. Just like most people don’t go past page #2 in Google, people don’t like scrolling down if their eyes don’t find something interesting in less than 5 seconds. Place your CTAs above the fold so the user can see them without scrolling down.
5. Your CTA doesn’t stand out
A bit of text in the sidebar isn’t going to be enough to grab your visitors’ attention. Make your CTAs bold, with graphics and colors that they can’t miss. Contrasting colors can help draw a visitor’s eye to the action you want them to take.
Digital download kiosks from NCR and MOD Systems available now at 20 InMotion stores nationwide, provide entertainment downloads in the same time it takes to buy a magazine
Duluth, GA-September 20th, 2010- NCR Corporation (NYSE: NCR) and MOD Systems are bringing digital movies to travelers with the first Download2Go™ digital kiosks at 20 InMotion Entertainment stores in 12 U.S. airports. Travelers now can download digital movies to Secure Digital (SD) cards in the same amount of time it takes to purchase a magazine. In about two minutes, consumers can own or rent new release and catalog titles for playback on Windows computers and the movies are always in stock and never need to be returned.
Digital Media Industry Leader Serves 250 Million Users Worldwide by Powering the Biggest Names in Auto, Desktop, Home and Mobile Markets; Also Celebrates One Billionth Submission to its Database
EMERYVILLE, Calif. — September 9, 2010 — Demonstrating its success and global leadership in the digital media industry, Gracenote® today announced its Global Media Database processed its 200 billionth query and one billionth submission this month. With more than 250 million users in more than 200 countries and territories powering more than 2,000 applications, Gracenote’s digital entertainment solutions have become the essential ingredient for its digital media customers who want to arm consumers with the control needed to take their entertainment experiences to the next level.
Conference Attendees Can Download Digital Versions of Popular New Release Movies and Receive Conference Materials on an SD Card
ENCINO, CA -August 18, 2010-The Entertainment Merchants Association (EMA) has teamed with MOD Systems to provide “virtual gift bags” to all attendees at the upcoming “Digital Media Pipeline ’10: The Business of Digital Entertainment” conference. Perfectly suited to the Digital Media Pipeline audience, the innovative gift bags are the first to include digital movies from among the thousands of titles in the MOD Systems digital download kiosk, as well as digital files of all conference materials. Digital Media Pipeline ’10 is the first conference to provide digital entertainment content and conference materials on Secure Digital (SD) memory cards to attendees.
Lifestyle Camcorder Manufacturer Brings Stylish, Affordable, High-Definition Pocket Camcorders to Canadian Market and Will Open New Distribution Warehouse in Toronto
CITY OF INDUSTRY, CALIF. – August 4, 2010 - DXG, one of the fastest growing digital camcorder manufacturers in the U.S, today announced that select styles of its high definition, affordable pocket camcorders are now available to Canadian consumers. The company also announced that it will be opening a new distribution warehouse in Toronto, which will bring a number of jobs to the local communities. DXG’s popular, high-fashion Luxe Collection line of HD camcorders is the first DXG product being sold in Canada through The Shopping Channel, with additional camcorder models and Canadian retailers to be announced in the coming months.
DXG 3D Consumer Camcorder and 3D Media Player Bundle Creates All-in-One Filming and Playback of 3D Video and Pictures with No Glasses Required
CITY OF INDUSTRY, CALIF. – July 27, 2010 – With blockbusterhits like James Cameron’s Avatar opening consumers eyes to an entirely new world of 3D entertainment, it’s no surprise that demand for 3D technology and content is on the rise, with 3DTV sales expected to grow 142% between 2010 and 2011.* Arming consumers with the ability to now create their own 3D content, DXG today launched the DXG 3D pocket camcorder and 3D 7-inch media player bundle, allowing for easy filming and playback of 3D video and pictures with no glasses required. The 3D camcorder and media player bundle is available now for pre-sale at www.hammacher.com for $599.99.
Client News | Samantha Steinwinder | 
January 6, 2011 11:48 am | 
Comments (0) 
Subscribe