One Designer’s Rant About Gadget Reviewers’ Lack of Acknowledgement for Design

I came across this interesting article the other day on Fast Company where award-winning designer, Gadi Amit, expresses his frustration with gadget and technology reviewers’ lack of acknowledgement for the design of products they review.

With several consumer electronics clients at Concept, we certainly understand the importance of getting good reviews for all aspects of our client’s products, so this article struck a chord. Amit explains how the Internet has led to the growth of an entirely new industry of quasi-professional reviewers who simply do not understand beauty and can’t come up with any better words than “sleek” or “ugly” when describing a product’s design.

And I have to say, I do agree. Now, I’m no design expert but I do understand the time and energy that our clients, such as DXG, put into the design of their products.  DXG recently launched a new Luxe Collection line of high-fashion HD camcorders that are amazingly thin, feature chic couture-inspired designs and fit right in the palm of your hand.  The design of these camcorders is incredible and so much care and detail was put into them without jeopardizing the functionality and HD recording technology. So, I understand where Amit is coming from – design needs to be a HUGE consideration in all gadget reviews.

On a more personal note, I was shopping online the other day for an under-the-cabinet HDTV for my kitchen. First, I was underwhelming surprised by the amount of these available on the market and how few TV manufacturers have entered this space. So, with the handful that are out there, I turned to reviews to determine which would be the best for me. I have to say, I couldn’t find one good review that detailed the designs of these under cabinet TVs. And when you are looking for a compact, yet high quality consumer electronic that will get wear and tear in a kitchen, you need to know how the design is going to hold up.

Amit’s article seemed to come to my attention at just the right moment so I had to share it. Click here to read his thoughts.