Razorfish Selects Concept Communications as Agency of Record

Senior Team to Execute Strategic PR Program for Top Digital Agency

SEATTLE, Oct. 13, 2009 – Razorfish, one of the world’s largest digital agencies, has hired Concept Communications as agency of record to implement a public relations program that enhances Razorfish’s market leadership position. Concept will support the Razorfish brand through the promotion of significant activities, such as the launch of new services and thought leadership, across both traditional and social media.

Razorfish has emerged as a power agency in the digital arena, responsible for campaigns and applications that create new standards in marketing. The agency, which employs over 2,000 people across 19 offices worldwide, helps its Fortune 500 clients harness the power of technology and digital media to drive business results.

Concept’s strategy is to assemble custom teams from a stable of accomplished professionals in marketing, media and technology. Tailored for Razorfish, the Concept team has deep experience in vertical industries such as automotive, entertainment, financial services, healthcare, retail, technology and travel, and will focus on Razorfish operations in the United States, adding international markets as needed.

The hiring of a new PR agency comes after an extensive RFP process, which involved an in-depth look at the capabilities of several firms.

David Deal, vice president of marketing at Razorfish, said, “The Concept team impressed us with their depth of understanding of our business and client industries, a precise focus on how we need to tell our story, and an impressive senior team that handles both strategy and execution. We’re very excited that Concept Communications will help Razorfish strengthen our market leadership and brand.”

“Razorfish is a visionary agency with a compelling story of leadership and innovation, and this is a great time for them to tell it,” said Samantha Steinwinder, co-founder and managing director of Concept Communications. “We handpicked our team to align strategically with their objectives and are proud to have been selected as the partner who can best package and promote Razorfish’s inherent strengths as a digital marketing agency.”

About Concept Communications
Concept Communications is a unique public relations firm with a modern business model, employing a virtual network of senior communications professionals from across the country. The Concept team holds deep experience in marketing, traditional and social media, consumer goods, Web-based and small business services, mobile, enterprise software and various vertical industries. Concept has managed global and domestic communications programs for leading brands and emerging start-ups, and has delivered effective communications campaigns that impact sales, partnerships and perception since the early ‘90s. For more information on Concept Communications visit http://www.conceptpr.net.

About Razorfish
Razorfish is one of the largest interactive marketing and technology companies in the world. With a demonstrated commitment to innovation, Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology and user experience. Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan, Spain and the United Kingdom. Clients include Carnival Cruise Lines, MillerCoors, Levi Strauss & Co., McDonald’s and Starwood Hotels. Visit www.razorfish.com for more information. Follow Razorfish on Twitter at @razorfish.

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Contacts: 
Samantha Steinwinder, Concept Communications, samantha@conceptpr.net, 206-760-9809  
David Deal, Razorfish, david.deal@razorfish.com, 312-696-5056